Your greatest asset in today’s highly competitive company environment is a strong brand. Your brand is a representation of who you are, what you’ve been known for, and what you assure your clients of. However, how can you protect this priceless asset from any dangers and copycats? The key to the solution is to recognize and make use of trademarks. Visit here to get your trademarks ready with Shapla.
What is a Trademark?
A trademark legally protects any distinctive sign, symbol, logo, name, word, or combination of these that distinguishes your products or services from those of rivals. It gives your brand a unique personality and look that helps customers recognize it right away. The symbols “®” for registered trademarks and “™” for unregistered marks are commonly used to identify trademarks.
Types of Trademarks:
- Word Marks: These include brand names or product names, like “Nike” or “McDonald’s.”
- Logo Marks: These are distinctive logos, such as the “Golden Arches” for McDonald’s.
- Slogan Marks: Catchphrases or slogans, like Nike’s “Just Do It.”
- Trade dress: the unique appearance and design of your product or its packaging. Think of the distinct shape of a Coca-Cola bottle.
Protecting a brand requires an understanding of trademarks. They increase brand familiarity, provide legal protection, and raise the value of your brand. Trademarks are an essential component of your brand protection, regardless of the size of your company—small or large. Invest the time and money on trademark protection to make sure your brand stays a powerful force in the market. It’s a wise choice for sustainable brand success. Visit here to learn more about trademarks.